Do you have a hard time writing a personal bio, or your ‘About’ page for your website, or like a ‘Meet the Team’ interview? I think everybody does. It’s really hard to shift the focus from talking about what you’re doing, and what you’ve done in the past, and make that into something that people are actually going to read. It’s easy enough to create a 100 word “I love cats, and I do i do hiking, stuff like that…” But to actually go into a little more depth? Where do you start? I’ve had this issue in the past, and because of that I turned it into a template that’s become hugely popular with my clients. I’ve referred it to them when they’re looking for something that’s like a fill-in-the-blank, that just dissolves the thinking. All people need to do is just put one or two sentences, and send it back. Now they’ve got a far more human and interesting ‘About’ page, or ‘Meet the Team’ page. If you actually google “awesome meet the team interview,” my article is number one on Google (as of this video). So what’s the shift? What’s the change? Well it’s all about the leading questions. The first questions is “what is a big problem, or a key problem, in your clients’ lives that you want to fix?” The focus is not so much on just you and your background, but it’s on your awareness of the context of what’s going on in your clients lives, of your visitors lives. Because if they’re visiting your website, and they’re poking around looking at your About page and so on, they want to get a sense of “who’s the person behind the service. Are they the kind of person I’d like to work with? How can I get to know them?” That’s what this interview does. You there, start with that place, then you transition into what “what are your skillsets, and how are you using them to respond to that problem.” And then you end with “how would you like things to ultimately be in your clients’ lives?” And within that you’ve got some other questions like “how are you ‘feeding’ yourself, in terms of learning. What podcasts and books are you reading, what’s your archetype, what kind of person are you, what are your interests, what are your hobbies… More often than not, stuff that we do as hobbies is fun and energizing, and a great indicator of the kind of person that you are. So if you’ve written an About page, or an interview/bio, and you’re really proud of it, go ahead and put it in the comments and I will read it. I will let you know what I think. Promise it’ll be good. And if you’re having a problem, if you’d like some some help with yours, go ahead and shoot me a message. I will absolutely respond and would love to give you a hand. And if this interview template is helpful to you, and you end up using it, share it here in this thread and show people what you think. Thanks again for watching, and I’m looking forward to connecting with you!