Hi! I’m Wilbur, and I’m travelling (still) around the world to learn how people behave online in different countries. It’s a really long trip… My air miles are accruing amazingly. This week, I’m in Italy! Did you know that e-commerce in Italy is growing? Online shopping is less popular in Italy than most European countries, but it’s slowly catching up, particularly in the tourism and leisure sectors. If you’re targeting Italy, then having an e-commerce presence could give you an early-mover advantage over your competitors. Ooh! However, be aware that there are certain sectors that you might find it difficult to enter in the Italian market. Food, fashion, furniture, interior design and cars are all fiercely competitive, so if your business is in any of those niches, then it’s important to have a strong strategy in place. You can learn even more about digital marketing around the world in The Webcertain Search And Social Report. Check it out using the link in the description!