This whole digital age… There is a lot of photos that are manipulated. think that a lot of people feel that
analog photography is more authentic. Like with all the issues that the film can have… People are searching for…Happy accidents. Yeah, the happy accident. Yeah. I’m Chris Morgan.
I’m Alessandro Iotti. And we are “Safelight Berlin” Analog has become a thing again. You take a photo, and that is what it is. There is not like a million presets. You just have one. You have the film, that’s the preset. We have too many files. Sometimes it’s great to have in your hands, like a product of what you did. I came up with the idea of “Safelight”, because there is all these young kids that want to use these cameras. is a cool thing. There was a gap in the market. You couldn’t buy a camera that is working. We take all these cameras, test them, fix them. And basically give them a new home. think we are like a sort of filter, you know. Between eBay or Craigslist and the final customer. One of the biggest problems is finding our stock, our cameras. Most of the stuff that we deal with are things that no one is making any more. We can’t go to the wholesaler and say, we need 50 of these cameras. It is like a treasure hunt. But from problems you can find solutions. In the future I think “Safelight” will still be a camera shop. It’s always gonna be a camera shop. But we also want to expand and build this community around that. I’d like to do a kind of pop-ups to get to meet all the photographers in the scene in Berlin. There is a lot of good undiscovered talent and photographers. With “Safelight” we are pushing to make it easier for anybody to get into the scene. Most places, if you want to do a gallery showing, it’s kind of exclusive in a way. I think that art shouldn’t be exclusive We have probably 20 years of photography experience, messing with cameras. And, yeah, we’d like to share this knowledge with people.