My name is Levi Shantz and I am one
of the founders of Sole Clean Toronto. Sole Premium Shoe Cleaners is
Toronto’s first pickup and drop-off sneaker cleaning service, which caters to
the streetwear culture. We felt like there was a lot of people selling footwear, but there wasn’t
a lot of people taking care of footwear and so we felt that it was
a you know great thing to bring to Toronto.
So we focus more on kind of streetwear. You know, your Yeezys, your Nike Off Whites and
obviously the classic Jordans. We provide cleaning and restorations. We have, you know, multiple tiers that we cater to your needs and then we
have restorations where we get into things like suede re-dyes, repaints
and re-glues. The one step-by-step process is a repaint. There’s a few
steps. The first thing we’re gonna do is we’re gonna strip the old paint or
whatever is left of it. If there’s any discolouration still, we’ll put a white coat
and now we’ll apply the actual colours. Now that’s to make it really pop, so that it looks like it’s from factory. On top of that, we’re gonna put a sealing
layer so that it lasts a long time. The deep clean focuses on things like
inset stains. Let’s say you have a pair of mesh sneakers and you stepped in some mud or something like that and it’s dry. That
would be where the deep clean comes in. We’re gonna do multiple layers. We’re gonna take out those inset stains and we’re gonna give the shoe an
encompassing clean. We’re gonna take the laces off. We’re gonna clean those. We’re gonna clean the under sole. We’re gonna make the shoe look fresh. Some tips
and tricks that I would recommend for preserving your footwear use Repel. Companies like Jason Markk sell this product and what it does is it provides
a layer on the surface of the shoe to stop water damage and it even
helps fight against salt stains. The second big thing I’d say is shoe trees.
It’s the piece that goes in the shoe and sets it to its original form because
it’s gonna help the leather sit. If you’re really into footwear and really
care about footwear, you know taking care and cleaning them should be part of the
process. It’s not an annual thing. It’s a monthly thing.
It’s something you have to kind of keep in mind. Make sure that your leathers are
hydrated. That your suedes are clean and that you don’t let you know inset
stains sit for too long because they sit too
long they won’t be able to come out.